Anne Anderson
Head of Operations, ELECTE
I build the systems that turn strategy into execution at ELECTE, working across operations, product, customer success, and the functions that connect them.
The Pathway
I started working in SaaS in 2021 in sales and account management. It was an early introduction to how businesses evaluate software: what makes someone pay attention, where they encounter friction, and what ultimately turns a product from something interesting into something useful.
I soon moved into customer success, where I became more interested in what happened after the sale. Understanding why customers struggled with a product, how they adopted it, and which processes could make that experience better became a larger part of my work.
At iPNOTE, an intellectual property management platform, I progressed to Head of Customer Success. I simplified onboarding, standardised support processes, developed playbooks for different types of customers and partners, and worked with marketing on customer profiles and lead-generation processes. The role gave me more than two years of direct experience leading customer success within a specialized B2B SaaS environment. Over time, I wanted to work closer to the product itself. I completed IBM coursework in product and project management and moved into a Product/Project Manager role. My responsibilities gradually expanded across development, finance, marketing, operations, SEO, and customer success — giving me a much broader view of how the different parts of a software company depend on one another. One of those projects involved leading the migration of the company's user knowledge base, reducing its ongoing maintenance costs by 50%.
In 2026, I joined ELECTE as Head of Operations.
Today, I work across the organization to translate priorities into execution, improve the systems behind our day-to-day work, and help build the operating structure required for ELECTE to scale internationally.
The Approach
Good operations should create leverage, not bureaucracy. As companies grow, complexity appears naturally: information gets distributed across more people, responsibilities begin to overlap, and decisions that were once obvious require coordination. The job of operations is not to respond by adding process everywhere. It is to understand where structure genuinely improves execution — and where it simply slows people down. My approach starts with identifying the points where work breaks: unclear ownership, repeated manual tasks, fragmented information, customer friction, or dependencies between teams. From there, the goal is to build the smallest system that solves the underlying problem and can continue working as the company grows. That can mean redesigning a customer process, coordinating a product initiative, improving an internal workflow, or connecting teams that otherwise operate independently. At ELECTE, that work happens inside a rapidly evolving AI company. The underlying principle remains simple: give people enough structure to execute consistently, while preserving the speed and adaptability that made growth possible in the first place.
Recognition
Over the past few years, I've helped several companies streamline operations and align teams across Product, Marketing, and Sales. I've worked on improving workflows, defining IP strategy, optimizing onboarding, and strengthening cross-functional coordination.
I'm passionate about turning complexity into simple, functional processes that teams can actually use. As Head of Operations at ELECTE, my priority is strengthening internal systems and ensuring execution stays predictable as the company grows.