Sales analysis helps you understand how your performance changes over time and identify patterns that may require your attention.
The Analysis section brings together trends, anomalies, and AI-generated insights to help you understand what is happening in your sales data and investigate potential drivers behind significant changes.
Open Analysis
To view the detailed sales analysis, follow these steps:
- Go to Forecasts.
- Select Sales Forecast.
- Once the forecast is ready, switch to the Analysis tab.
Review Detailed Sales Analysis
The detailed sales analysis provides additional metrics to help you understand sales performance and evaluate the accuracy of your forecast.
Growth Analysis
Growth Analysis shows your overall growth and average monthly growth, helping you understand how sales have changed over the analyzed period.
Forecast Accuracy
Forecast Accuracy provides metrics that help you evaluate how well the forecast matches the historical data.
It includes:
- Coefficient of Determination (R²)
- MAPE
- Bias
- Forecast Method
- Forecast Horizon
Analyze Anomalies
ELECTE can identify unusual changes in your sales data, such as unexpected spikes or drops. To view anomalies, follow these steps:
- Open Analysis.
- Scroll down the page.
- In the Anomaly Detection section, click Detect Anomalies.
- If any anomalies are detected, they will be displayed. Click an anomaly to view its details.
Explore AI-Powered Insights
AI-Powered Insights highlight important trends, patterns, and changes in your sales data that may require your attention.
The insights can help you quickly identify significant developments and understand what may be driving changes in your sales performance.
For example, an insight may highlight a period of declining sales or an unusual change in performance that is worth investigating further. To view AI-Powered Insights, follow these steps:
- Open Analysis.
- Scroll down the page.
- In the AI-Powered Insights section, review the available insights. You can copy or download them, or enable Enhanced Analysis for a more detailed analysis.
Note: AI analysis runs on your local device, so your data remains under your control.
Tips and Best Practices
- Start with the overall trend. Look at the broader sales pattern before focusing on individual changes.
- Investigate unusual changes. Use anomalies to identify periods that deserve a closer look.
- Consider business context. Compare changes in sales with marketing, pricing, campaigns, or other relevant activities.
- Use AI insights as a starting point. Review the underlying data before making decisions based on an insight.
- Look for recurring patterns. A single spike or drop may be less significant than a pattern that appears repeatedly.